We are female founded tech startup, which started life in July 2015. Operating from the co-working space WeWork in Pyrmont, Spot has a fully owned subsidiary in the United States. Spot has developed patent pending technology and is in the process of trialling the technology with cities and private parking owners in Australia and the United States.

We’re a Sydney Angel funded start up with offices in Australia and North America. We collect curb-side parking restriction data via globally scalable processes. This data serves as a foundation layer for mobility innovation in smart cities. Cities also have a real time digital inventory of their curb-side rules, and powerful information to better inform drivers. Mobility as a Service, logistics, courier, ride-hail, and navigation businesses can use this data to improve their services and optimise their operations.

So far we have collected over 100,000 signs across Australia and the US and we are just getting started.

The Spot Team

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Elizabeth Zealand
Chief Executive Officer

Elizabeth is the former Chief Executive of Opal Card (Transport ticketing micropayment) in Sydney, and most recently General Manager of Transformation at the Australian Government Department of Human Services.

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Oliver Lewis
Chief Operating Officer

Oliver has worked in the UK motorsports industry as a race team manager, an ARDS licensed Race Driver Instructor, an event manager, and as co-founder and editor of a motorsports publication.  A career in the Royal Mail followed, most recently as a senior operations manager before moving to Australia and joining Spot.

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Mark Frumar
General Manager, North America

Mark brings 10 years of sales and management experience in corporate technology, selling on behalf of Microsoft around the globe from Sydney to New York. After gaining traction in the US market, Mark now heads up our North American operation based in Williamsburg, New York. 


Scott Taylor
Chief Technology Officer

Scott has 20 years of experience in emerging technology frontiers, including 14 years at Telstra managing major application product teams within mobility and cloud domains.  Prior to Telstra, Scott spent many years performing technology consultancy for PwC, IBM GSA and BHP.

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Justin Miller
Data Officer

Justin has a background in Psychology and Literature. He is currently studying a Master’s of Data Science at Western Sydney Univerity and is passionate about science, statistics, and politics.