Our Story & Purpose
We believe that mobility and parking should be smarter, more sustainable, and safer
Founded in 2015, Spot is an infra-tech company that creates a digital twin of kerbside assets such as parking areas, no-stopping rules, pick-up and drop-off (PUDO) areas, commercial freight zones, and more to address urban mobility issues.
We convert all parking rules, no matter how complex, into a simple digital format that can be used digitally by those with an interest or need for the data, such as smart city innovators, drivers looking for parking, and in the future - autonomous vehicles.
Spot Parking is reinventing the parking experience by providing clear information for drivers.

Paving the road to smarter and more sustainable mobility
Spot’s innovative parking solutions enable cities and universities to enhance drivers’ experience, promote sustainability, ensure safety, empower management, and innovate to facilitate smart parking solutions.
Smarter
Future-proof cities and campuses and lead the shift in transportation and infrastructure management towards an innovative smart mobility model.
Greener
Ease congestion, reduce vehicle emissions and noise by guiding public, ride-hail and logistics drivers where to park, pick-up/drop-off, and clearly highlight alternative transport options.
Safer
Improve safety by encouraging the use of designated Pick Up & Drop Off (PUDO) areas, increase compliance, and reduce driver distraction to locate parking and interpret complex signs and permit rules.
What We Do
For Spot, our philosophy is simple – provide cities and universities with real data on usage of their parking infrastructure, allow data-led decision making. Our foundation data helps communities achieve better decision-making for increased accessibility and connectivity, the reduction of congestion, emissions, and improved asset management. Our solution puts the cities and universities in the driving seat, enabling instant communication for events and changes to access and parking with just a few clicks.
Cities
- Digitise twin of kerbside assets.
- Simplifying complex parking signage and rules.
- Optimise traffic congestion through data analysis.
- Inform drivers and visitors of changes to parking options and pricing in real-time.
Campus
- Digitise university campuses to show parking options for specific permits.
- Simplify the administrator’s role through a user-friendly admin dashboard.
- Empower event management and communicate changes to parking options seamlessly.
Local
- Keep your community safe during the COVID-19 recovery.
- Help support local businesses.
- Inform your community of the latest updates.
- Ensure customers know where, when, and how to access services safely.
Meet our leadership team
Spot Values
